CATHERINE PRESITE
THE GOOD LATCH CAT
The Good Latch Cat Brand
The Good Latch Cat (Catherine Presite) is an International Board Certified Lactation Consultant providing breastfeeding support services to moms in the Central New York area.
Cat connects with her clients through her warm and hilarious sense of humor, and her authentic passion for supporting others. She strives to uplift and empower mothers, turning what can often be a frustrating situation into a positive and uplifting experience for them
Cat’s care plans and the time she spends with clients over an extended period of time to ensure they feel confident and bonded with their baby is what sets her apart from other Lactation Consultants.
Brand Traits
FUN.
VIBRANT.
WARM.
COMFORTING.
“I cannot say enough how grateful and appreciative I am for the amount of love Vanessa poured into my rebranding. It's more beautiful than I ever could have imagined for myself! From the colors, to the font, and everything else, she perfectly matched it to my personality and the kind of energy I bring to the work I do.”
— CATHERINE PRESITE, IBCLC
Logo Breakdown
The Good Latch Cat primary logo incorporates bold, curvy letters that fit together like puzzle pieces and visually support the idea of a “good latch”.
Turning the Os into “boobs” in a subtle way adds a touch
of fun and humor. It says “this is what we do and we’re not shying away from it”. Using the lavender here instead of a skintone ensures inclusivity among various skin colors/ethnicities.“The” and “Cat” written in a custom handwritten type adds some contrast to the other font while adding personality and authenticity.
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This comprehensive guide will give you a solid understanding of what’s included in your branding investment, and what to expect when we collaborate!