Brand archetypes have their roots in the work of Swiss psychiatrist Carl Jung, who believed that humans share a collective unconscious—a set of universal themes and characters that appear throughout time, culture, and storytelling.

These archetypes reflect fundamental human desires and emotions, and when applied to branding, they allow businesses to tap into deeper connections with their audience.

Have you seen the latest trend? Designers and agencies everywhere are offering DIY courses and kits to help you get your marketing needs done super fast (a week, 3 days, maybe even a day), without any lengthy back and forth or overwhelm.

If I’m being honest, I love these kits (and that’s not sarcasm). I am all about empowering entrepreneurs with the tools to take on what they can on their own, so they can leave the hiring-out for the areas where they need the most help. But...

In the world of branding, less is often more. Rick Rubin's wisdom in "The Creative Act" resonates profoundly with logo design, where capturing the essence of an idea in its most distilled form is paramount. Rubin emphasizes the importance of stripping a work down to its core, retaining only what is necessary to convey its true meaning.

If you’re in the Health & Wellness Industry, you know how challenging it can be to get people to commit to their own health, and occasionally put themselves first. This is true across the board, but it’s especially true for Mothers — in particular, Mothers in the Baby Boomer and Millennial Generation.

I was talking to an acquaintance the other day about the new business that she’s launching, and I asked her if she was considering brand strategy and design work to get started out on the right foot. She hemmed and hawed a bit before saying something that really stuck with me: “I just can’t see spending all that money up front for pretty graphics”

Ever get “Shiny Object Syndrome”.? As a good friend of mine once said, sometimes there are too many squirrels and just not enough time to chase them. And, forget lack of time, chasing design trends isn’t the best idea for a slew of other reasons. Ready to explore the dynamic world of design trends and learn how to ride the wave without compromising your brand's essence?

So, you've got this amazing product or service, and you're ready to shout it from the rooftops. But wait! Before you hit that upload button and unleash your content into the digital universe, let's talk about one of the biggest mistakes entrepreneurs often make—the touchpoint blunder. It's that moment when the temptation to take shortcuts in communication creation leads to a myriad of missed opportunities. As a designer, I've seen it all, and it's time to address the elephant in the room (or rather, the pixelated JPG on social media).