I HELP (SOUL)PRENEURS THRIVE WITH POWERFUL
BRAND STRATEGY
Develop a clear, compelling brand strategy based on your unique story, mission/vision, brand personality & competitor and audience research.
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GRAPHIC DESIGN
Visually stunning design that resonates with your audience and builds trust through a cohesive brand suite, including logo design, color palettes, font pairings, business cards, branded templates, & more.
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WEBSITES
Build a professional, user-friendly Squarespace website that showcases your brand, drives client engagement, and is simple to update.
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First things, First.
YOUR BRAND.
A strong brand foundation is essential to the success of your business. Developing a look and feel that is polished and based on your unique strategy ensures the rest of your marketing efforts will be clear, cohesive, and will form a lasting connection with your audience. Here’s a look at what we’ll cover in our Brand Strategy Session to empower you with the essentials you need to grow your business and reach your goals.
01
BRAND & GOALS REVIEW
We’ll chat to review your current brand or your goals for your new business and decide which of the three Brand Packages is best for you.
02
YOUR BRAND IN ACTION
We’ll talk about the role branding and visuals play in your business (marketing efforts, products, print collateral, signage/ merchandise) and consider additional services or packages that will help get your brand in front of your ideal audience.
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YOUR CUSTOM PACKAGE
Within 24 hours after we meet, you’ll receive a custom proposal built around your specific business goals and design needs.
GRAB THE INVESTMENT GUIDE
This comprehensive guide will give you a solid understanding of what’s included in your branding investment, and what to expect when we collaborate.
BRAND Refresh Package
Want to update your outdated logo to have a more contemporary feel, or have a specific idea in mind for a logo that you want to have executed?
I’ll update your existing brand to give it a more polished look, giving you a more solid foundation to build your other marketing materials around. Or, we’ll work together to create the logo idea you’re envisioning for your brand and compliment it with some crucial supporting brand assets.
Proprietary Brand Questionnaire
Mood Board
Logo Refresh with Primary & Secondary Logo Variations
Brand Color Palette
Canva Font Pairing Selectioins
All final files delivered in all applicable file formats and color versions with full usage rights
BRAND Foundations Package
A completely fresh, custom Brand Design backed by a solid strategy, with all the Brand essentials you’ll need to carry your look and feel through to your primary audience touch points for consistency and brand familiarity.
Proprietary Brand Questionnaire
One-Hour Brand Strategy Workshop
Audience & Competitor Research
Your Ideal Client
Vision Statement
Brand Voice & Tone
Logo Design (Primary, secondary, and brand mark)
Color Palette
Canva Font Pairing Selections
Image Style
Library of 3-4 Supporting Graphic Elements (Pattern, Texture, Illustrations, Backgrounds)
One-Sheet Brand Guide
All final files delivered in all applicable file formats and color versions with full usage rights
BRAND for LIFE Package
Brand Foundation Essentials + The Socials Pack Add-on, with a content plan, and fully comprehensive brand guidelines.
All Brand Foundations Deliverables PLUS…
Library of 6-8 Supporting Graphic Elements (Pattern, Texture, Illustrations, Backgrounds)
Library of 8-10 photos curated specifically for your brand image style
Full Brand Guide
Canva Brand Hub Setup
Content Plan
Facebook + LinkedIn Cover Photos
Instagram Profile Pic & Story Highlight Covers
3 Post Templates
3 Story/Reel Templates
ADD-ON PACKAGES
The Stationery Suite
Bifold (four page) Brochure or Leave-Behind
Letterhead & Envelope Design
Double-Sided Business Card Design
Choose from Editable Canva files or final print files
The Socials Pack
Facebook + LinkedIn Cover Photos
Instagram Profile Pic & Story Highlight Covers
3 Post Templates
3 Story Templates
Canva Brand Hub Setup
*The Brand-For-Life Package includes this add-on package.
Swag & Signs Bundle
One (1) T-shirt Design (or design for a different promo item)
Three (3) Sign/Display/Wall mural designs (or combo of the 3) for a physical space or display
(These are full custom designs, not just your logo slapped on a shirt or a banner display)
WEBSITE PACKAGES
Basic Squarespace Website Design
Home Page
2 Additional Informational Pages
Contact Form
Mobile Optimized
1 Hour Follow-Up Session Guiding You on How to Update Your Site
Editing/tweaking of your website headings and copy to match your brand voice and tone
Complex Squarespace Website Design
Home Page
3-4 Additional informational Pages
Contact Form / Booking Page
E-commerce OR Sales Page (Funnel Page)
1-2 Page Lead Magnet Design
Mobile Optimized
1 Hour Follow-Up Session Guiding You on How to Update Your Site
Editing/tweaking of your website headings and copy to match your brand voice and tone
À LA CARTE OFFERINGS
FUNNEL page
This is the design of a sales page that does not show in the navigation of your primary website. If you are running social media or email promotions to elicit a single action from a user (buy a course, subscribe to a newsletter, purchase a product), this is the landing page that they will be sent to.
BUSINESS CARD
Double-sided business card designed around your brand, with final print-ready files provided.
BROCHURE Design
4 page bifold brochure design. Copy to be provided by client.
GUIDES & RESOURCES
Layout and design of downloadable lead magnets, guides, or resources (content to be provided by client.)
CANVA TEMPLATES
Templates created in Canva that you can edit as your business evolves. For example, business cards that you can add to as you hire new staff, menus that are always changing, brochures that may need updating on occasion, or digital product labels that have a design but varying names and product information.
PRODUCT LABEL
Custom designed label for a physical product, designed to your product specs with final print-ready files provided.
CONTENT PLAN
One Month of Post Prompts (3-4 times per week for 4 weeks) tailored to your audience and business goals in a format that can easily be recycled / revamped for future months. This gives you a consistent format to follow for your content and removes the pressure of coming up with ideas, while also keeping a consistent, on-brand message in your social feeds.
Signage / merch
Custom on-brand design for signs/displays for a physical storefront or trade show booth, or, custom designs for promotional products like apparel, totes, drinkware, notebooks, etc.
Don’t see what you’re looking for?
Book a FREE Brand Exploration Call so we can chat about your branding and design needs!
There are a lot of Branding Agencies out there, and it’s a real investment, so it can be overwhelming trying to make the right choice for your business.
See what makes LifeWellBranded different, and what you can expect when we work together.