Ryan & Christina obernesser
The Take Back Your Life Show
The TBYL Show Brand
The Take Back Your Life Show is a Podcast that aims to inspire listeners to start their transformation journey by sharing powerfully effective fitness and nutrition strategies.
The brand is about “transformation that transcends the physical”, focusing on fitness and nutrition solely being the vehicle to a better life as a whole, and highlighting the incredible outcomes others have had by following these strategies.
The TBYL Show brand focuses on creating a healthy lifestyle that is realistic, sustainable, but most of all FUN and ENJOYABLE.
Brand Traits
DRIVEN.
ASPIRATIONAL.
EMPATHETIC.
PASSIONATE.
UPLIFTING.
FUN.
Brand Voice & Tone
BOLD
motivating
witty/humorous
approachable
Confident
optimistic
outcome-focused
The Visual Concept
Through many conversations with Ryan about the best way to visually express the idea of The TBYL Show and what it represents, we landed on a powerful concept that fully encompasses the goals and values of the show, and what it’s all about. Executing the visuals meant answering the question: how can we visually represent the idea of coming out of the “darkness”, and into the “light”… or more accurately put, transforming from a place of being a victim of your circumstances and just “existing”, to taking full control of your life and your choices, and living with intention? With that core idea in mind, we landed on the light/shatter graphic concept, visually depicting bright blue rays of light exploding from darkness, shattering pieces of glass as if bursting through a closed window. The essence of this visual concept says so much, but the primary theme is freedom from limiting beliefs and profound knowledge of personal empowerment.
Logo Breakdown
The TBYL in bold type, inside of a triangle shape gives the logo an emblematic “shield” type feel, reminiscent of a Superhero badge, supporting the concept of empowering others to be their own hero; their own advocate, and take back control of their lives.
The upward angle of the triangle gives the logo movement and motion, symbolizing the progress one makes in their transformation journey.
A modern, brush stroke typeface with lose, organic strokes add an interesting contrast to the hard, solid edges of the emblem, and supports the fun and approachable tone of The TBYL Show.
“Vanessa Colangelo from Life Well Branded, Co. is the only designer that has been able to bring our vision to life in way we didn't realize was possible. Not just a home run, a grand slam! Working with her was simple and her communication was great. She listened to our feedback and opened our eyes to new possibilities. The best part was how easy she made implementation for us. Providing branded templates and logo variations and Canva kits made implementation as simple as logging in. If you're looking for more than just a "logo" or "social media templates" and you want to create a brand that speaks your vision and your mission, connect with Life Well Branded.”
— Ryan Obernesser, president o.b. training, inc
Brand Application
Logos, color palette, and typeface style set up in Canva Brand Hub, along with a robust library of cohesive backgrounds and supporting graphics for use in brand communications.
Convenient, easy-to-use branded templates for YouTube Channel cover images, and social media posts promoting impactful quotes from speakers on the show.
Podcast cover artwork
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