Melinda Waldner
Breakthrough Fitness
The Breakthrough Fitness Brand
Breakthrough Fitness strives to help women achieve their fitness goals through a holistic approach that extends far beyond the “daily workout”.
With the knowledge that every woman is different in their needs, preferences, and lifestyles, my personalized plans focus on small, sustainable habits built around nutrition and movement that are unique to each woman and realistic to maintain, helping them achieve the aligned well-being they long for.
Brand Traits
HONEST.
COMAPASSIONATE.
EMPATHETIC.
ADAPTABLE.
OPTIMISTIC.
Brand Voice & Tone
ENCOURAGING.
CALMING.
UPLIFTING.
AUTHENTIC.
Logo Breakdown
Leaf elements bursting out of a hexagon shape, which is another shape often found in nature, particularly in honeycomb which is symbolic of natural beauty, strength, and healing.
Beautiful Boho typeface for a soft, elegant, feminine look.
Continuation of some of the letterform ascenders and
descenders, illustrating the concept of infinite growth.
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