MELINDA WALDNER
BREAKTHROUGH FITNESS
Breakthrough Fitness strives to help women achieve their fitness goals through a holistic approach that extends far beyond the “daily workout”.
With the knowledge that every woman is different in their needs, preferences, and lifestyles, Melinda’s personalized plans focus on small, sustainable habits built around nutrition and movement that are unique to each woman and realistic to maintain, helping them achieve the aligned well-being they long for.
Brand Voice & Tone
ENCOURAGING.
CALMING.
UPLIFTING.
AUTHENTIC.
Brand Traits
HONEST.
COMAPASSIONATE.
EMPATHETIC.
ADAPTABLE.
OPTIMISTIC.
“Such a great experience working with Vanessa. I’ve been trying to build my own personal brand for the past 2-3 years and she did this within a couple weeks for me. I cannot express how excited I am to start building upon my brand and the credit goes entirely to her. Highly recommend to my fellow online entrepreneurs and business owners if you want to stand out in the industry.”
— MELINDA
Logo Breakdown
Leaf elements bursting out of a hexagon shape, which is another shape often found in nature, particularly in honeycomb which is symbolic of natural beauty, strength, and healing.
Beautiful Boho typeface for a soft, elegant, feminine look.
Continuation of some of the letterform ascenders and descenders, illustrating the concept of infinite growth.
Secondary logo design created for Melinda’s community of women (B-Fit Fam), participating in her fitness and nutrition programs.
