Jessica Amerosa

Evolution Nation

The Evolution Nation Brand

Evolution Nation is the brand of Jessica Amerosa. Jessica is a fitness and wellness coach that partners with BODi and utilizes their products and tools to help women (especially moms) live their best and healthiest lives.

She focuses on cultivating purpose and connection to give women hope, help them to take control of their lives, and live with deep intention.

The Evolution Nation Client

Early 30s to 50s
Mother of young to teenage child/children
Works part-time or full-time, likely in a career that is
unsatisfying or that takes up all of her time/energy
Has experienced some deep personal struggles or trauma that have led her to begin leading a life that she is not in control of
Possibly depressed, suffering from anxiety, desperate for change
Craves Freedom and Flexibility
Willing to learn, unlearn, fail, get back up and is not afraid of massive, messy action
Great energy, fun, witty, not easily offended by curse words
Wants to travel and experience the world
Craves a community of like-minded, empowering women

Brand Traits

PASSIONATE.
AUTHENTIC.
RESILIENT.
DETERMINED.
FUN.

Brand Voice & Tone

CASUAL & DIRECT

HONEST

MOTIVATING

ADVENTUROUS

Logo Breakdown

The Evolution Nation logo incorporates many elements that symbolize strength, resilience, empowerment, inspiration, and the path of a growth journey.

Thin lines gradually transforming into thick lines, in both the logo and the word “evolution”, symbolize the strength women develop over time.
The lines emanating from an arc shape are inspired by the sunrise, and form a crown shape as a nod to strength and resilience, and female empowerment.
Incorporating Jess’s real signature, adds a personal touch and makes the brand feel friendly and approachable.