Jean Lovett
Speech Specialist
Behind Jean’s Mini Brand Design
Jean initially came to me looking for a basic website to promote her recently written book, Baby, Talk About It.
After diving a bit deeper with Jean and her goals for her site, it became clear that she had some big plans in mind to help further her mission of helping parents help their children speak. Though her plan wasn’t fully fleshed out (just yet) we knew that before creating a website that could effectively promote her amazing book, she needed a strong, personal brand that aligned with her mission and vision. Her personal brand would serve as solid foundation upon which her website could be expanded down the road, wherever she decided to take her career as a Coach, Speech Specialist, and Author.
The Visual Concept
The visual concept for Jean’s brand was inspired by her caring, nurturing demeanor and the fun, playful approach she takes in helping children vocalize words and sounds. The challenge came in developing a colorful, dynamic, child-friendly look that speaks to the demographic Jean works with, balanced with a professional, elevated feel that matches her breadth of experience and knowledge.
In both her book and her coaching work, Jean focuses on helping parents help their children move from basic letter sounds to full words in a playful, engaging way. This spurred the idea to incorporate a lot of imagery of children and toddlers making silly faces similar to what a child may make as they practice making certain sounds. When a parent is concerned about their child’s speech, it can be frustrating and overwhelming, but with this positive imagery we reinforce the concept that this journey with your little one can be enjoyable and fun.
Branching further off the idea of playing with letter sounds, I designed custom icons that Jean could use on social media as she offers tips and tricks to pronouncing some of the most challenging letters.
Logo Breakdown
Yes, her last name is actually “Lovett,” so incorporating a heart into Jean’s logo was a must, especially given how she pours her own heart and soul into her work.
Shapes reminiscent of children’s wooden blocks come together to form the shape of a heart, while the bottom block is also the shape of a single quotation mark.
Jean’s wordmark is a customized handwritten typeface with a mix of thick and thin lines, and just enough roughness to give it a playful, childlike feel while still being legible and professional.
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